Issue 05, May 2026
Free, in 30 seconds, no signup. We catch what eRank and Marmalead miss: EU GPSR responsible-person gaps, California Prop 65 warnings, and FTC Made-in-USA claim consistency, alongside the usual title, tag, and photo patterns.
No signup. No email. The pre-flight is free. We do not store your listing. Reviewed result is cached for 24 hours so re-runs of the same content are instant.
Stallscore is informational, not legal advice. We are not a law firm.
EU buyers expect a manufacturer name, EU address, and contact in the listing. Pattern commonly observed under GPSR Article 19.
Leather goods shipping to California commonly include a Prop 65 warning. Yours does not contain one.
Etsy allows 13 tags. Each unused slot is a missed search opportunity. Multi-word phrases convert better than single words.
Independent Built for handmade sellers who are tired of being told to "write better titles" with no specifics. Sources every flag back to an Etsy update, API field, or peer-tested ranking pattern.
Not affiliated with Etsy, Inc.
No vague "SEO score." Every flag on your report links back to an Etsy policy update, a documented API field, or a peer-tested ranking pattern.
In February 2026 Etsy started deranking listings with titles over 70 characters on mobile. Most tools still recommend the old 140-char max. We flag every listing over the new threshold, show you where the line falls, and rewrite the title to keep your primary keyword at the front.
US listings priced at $6.00+ shipping get quietly held back in search. We read your shipping profiles and flag the exact listings stuck in the suppression band.
Phones truncate titles to roughly 30 characters. We simulate the cut and show you which listings lose their main keyword before a buyer can read it.
Single-word tags compete with the entire marketplace. We count your tags, flag duplicates, and suggest two-to-three-word replacements that index for long-tail buyer queries.
Etsy's Seller Handbook recommends using all ten photos to give buyers every angle. We flag listings with fewer than five images and suggest the order that reads best on mobile.
Listings with a 5-to-15 second video get a small but real ranking lift in the current index. We flag every listing without one.
Etsy uses the opening line of your description as the meta snippet for Google. We check that it reads like ad copy, not a greeting.
Unsectioned listings miss the "category hub" boost. We find the orphans and suggest the best section from your existing shop.
Etsy quietly uses the Materials field as a secondary tag index. Empty or single-word materials leave ranking on the table.
Repeating the same keyword in the title, tags, and first line of the description now trips a soft penalty. We flag the pattern and rewrite with a natural synonym spread so you keep the relevance without the drag.
Copy your listing URL from Etsy and paste it on the pre-flight page. No login, no signup, no marketplace account required, ever.
Title, photos, materials, tags, and category from the public listing only. Nothing private. Nothing through your account. Scored in memory and discarded.
Letter grade, three pillar scores, and the top five findings ordered by severity, each with a one-sentence rationale and a copy-pasteable rewrite where applicable. You edit your listing yourself.
eRank, Marmalead, EverBee, and Alura are excellent at keyword research. They were built to help you pick the next product. Stallscore looks at a different surface: the risk patterns a listing inherits from GPSR, Prop 65, FTC, allergen disclosure, and claim-vs-material accuracy. Different lane, different question.
| Tool | Primary focus | Risk pattern review | Signup required |
|---|---|---|---|
| Stallscore | Listing risk patterns | Yes (GPSR, Prop 65, FTC, allergen, claim/material) | No |
| eRank | Keyword research | No | Yes |
| Marmalead | Keyword research | No | Yes |
| EverBee | Sales analytics | No | Yes |
| Alura | Keyword research | No | Yes |
Use both: a keyword tool for what to make next, Stallscore for what your existing listings might be missing. They do not overlap.
In February 2026 Etsy started deranking listings with titles over 70 characters on mobile search results. Older guides still recommend up to 140 characters, which is now a liability. Mobile click-through rate on flagged listings has dropped around 34% per industry reports. Stallscore flags every listing over the 70-character threshold and rewrites the title with the primary keyword at the front.
Three areas. Title and tag patterns (length, mobile readability, multi-word tag balance). Photo presence (count, video). Risk patterns including EU GPSR responsible-person markers, California Prop 65 substances, FTC Made-in-USA claim consistency, allergen disclosure against the materials list, and claim vs material mismatches. The result is a heuristic letter grade with a prioritized findings list.
No. Stallscore is independent and not affiliated with, endorsed by, or sponsored by Etsy, Inc. We do not connect to your Etsy account. We read only the public listing page. Etsy is a registered trademark of Etsy, Inc.
No. Stallscore is informational only. We read your public listing page and return a heuristic review. We never log into any marketplace account and we never edit anything. Suggested rewrites are text you can copy and paste into your own listing manually.
The pre-flight tool is free with no signup and no account. Two optional paid extras are available: a Full Report upgrade at EUR 9 one-off per audit (unlocks all findings and a printable view), and a Compliance Cheat Sheet PDF at EUR 19 one-off (a downloadable guide). Both are one-off purchases, no subscription. VAT and payment are handled by Polar and Lemon Squeezy respectively.
No. There is no signup and no account. You paste a public Etsy listing URL, you get a result. We do not store your URL beyond a 24-hour cache key so the same URL can be re-checked instantly.
No. Stallscore is informational analysis based on public regulatory text and observed marketplace patterns. Results are heuristic and may miss issues or produce false positives. We are not a law firm. Consult your own counsel for legal questions.
Those tools focus on keyword research and SEO. Stallscore focuses on risk patterns: GPSR, Prop 65, Made-in-USA, allergen, and claim-mismatch findings, alongside basic title and photo review. There is no overlap on the compliance side and we do not require an account.
Takes 30 seconds. Works on phone. No signup, no email. The pre-flight is free.